MKT 310 - Principles of Marketing

Show Details for Open Courses Only


Hours: Three hours lecture per week Presents and analyzes the fundamental principles, methods and procedures in modern marketing: planning, pricing, distribution, and promotion. Topics include creating customer value and satisfaction, strategic planning, marketing process and environment, research and information systems, consumer markets and consumer buyer behavior, business markets and business buyer behavior, segmentation, product and services strategy, new-product development and product life cycle strategies, pricing, communications, direct and on-line marketing, and social responsibility and marketing ethics.

Units: 3.00
Grading: Letter Grade

Info current as 11/21/2017
Section Class # Type Days Time Location Instructor Course Details [Key]
06 1166 LEC TH  6:00 PM  -  8:50 PM  Bell Tower 2572 Maria Ballesteros Sola Course Open Class Details No Cost Course Materials

Key for Course Detail Icons

  • Course open= Course Open
  • course closed= Course Closed
  • course details= Course Details
  • textbook info= Textbook Info
  • General Education Class= General Education
  • Extended University Class= Extended University
  • Service Learning Class= Service-Learning
  • Blended Class= Blended
  • Online Class= Online
  • No Cost Course Materials= No Cost Course Materials